Curriculum
- 1 Section
- 13 Lessons
- 8 Weeks
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- Course Content13
- 1.1Introduction/ description of Marketing Management
- 1.2Roles of Marketing to the society
- 1.3Competitive Marketing
- 1.4Product Strategy, Positioning, and Distribution Services
- 1.5Marketing of Services
- 1.6Brand Management
- 1.7Pricing Strategy/ Service Pricing
- 1.8Sales Promotion Distribution
- 1.9Strategies Designing of Service Process
- 1.10Balancing demand and capacity Complaint handling and service recovery Market
- 1.11Segmentation/ research
- 1.12Consumers behavior
- 1.13Customers Analysis
